EXECUTIVE INDUSTRIAL RELATIONS LEADERSHIP

Strategic Industrial
  • Relations Leadership

Executive-level industrial relations, enterprise bargaining and workforce strategy support for organisations operating in complex, highly regulated and unionised environments. Led by senior ER/IR executive Matt Norrey, Practical ER Solutions provides commercially grounded industrial relations leadership, enterprise bargaining strategy and strategic workplace representation across complex operational environments.

Strategic Industrial Relations Support Across Every Stage

Executive-level industrial relations support across bargaining, workforce change, disputes, executive industrial relations leadership and stakeholder engagement

Enterprise Bargaining

Strategic enterprise bargaining leadership from early planning and workforce strategy through to negotiations, Fair Work Commission approval and implementation.

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Industrial Relations Strategy

Senior advisory support for executives and leadership teams navigating complex industrial relations issues, workforce risk and organisational decision making.

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Workforce Strategy & Organisational Change

Strategic workforce advisory supporting organisational change, workforce transformation, consultation obligations and operational alignment across complex industrial environments.

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Stakeholder & Union Engagement

Strategic stakeholder engagement and union negotiation support across enterprise bargaining, workforce change, industrial disputes and operationally sensitive workplace matters.

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Dispute Resolution & Workplace Investigations

Structured, defensible and commercially aware support for workplace disputes, investigations, grievances and Fair Work Commission matters.

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Training & Capability Development

Practical, operationally focused capability development designed to strengthen leadership confidence across enterprise bargaining, industrial relations and complex workforce management.

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Experience That Commands The Room

Practical ER Solutions supports organisations operating in high pressure, highly regulated and unionised environments where strategic industrial relations leadership is critical.

With extensive experience leading enterprise bargaining, workforce strategy, industrial disputes and executive advisory at senior levels, the advice provided is grounded in operational realities, stakeholder complexity and commercially practical outcomes.

Why Employers Choose Practical ER Solutions

Practical ER Solutions delivers senior-level industrial relations leadership grounded in commercial realism, operational experience and practical execution capability.

01

Senior-level expertise — not junior consultancy

02

Commercially grounded advice

03

Calm leadership during escalated matters

04

Deep legislative and tribunal expertise

05

Executive-level strategic advisory

06

Practical execution capability

25+
Years Experience
Senior practitioner
100%
Direct Senior Access
Matt leads every matter
National
Coverage
All states & territories
Employer
Representative
Rare dual perspective

Matt Norrey — Senior Industrial Relations Advisor

Matt Norrey — Founder, Practical ER Solutions

Matt Norrey is a senior industrial relations executive and strategic advisor with more than 25 years of experience leading enterprise bargaining, industrial strategy and dispute resolution across highly unionised and operationally complex environments. He has led and advised organisations through major bargaining negotiations, industrial disputes, workforce transformation initiatives and sensitive stakeholder matters across both private and public sector environments.

Matt previously held senior Head of Employee Relations roles, leading national employee relations strategy, enterprise bargaining, executive advisory and industrial dispute management across large operational workforces. Prior to this, he served as Branch Secretary of one of Australia’s largest unions, leading industrial strategy, enterprise bargaining campaigns, governance and organisational leadership. This combination of employer side executive leadership and prior union executive experience provides rare insight into bargaining dynamics, stakeholder behaviour and industrial strategy, strengthening the ability to deliver commercially grounded advice, disciplined negotiation strategy and practical workplace outcomes.

FWC Advocate 25+ Years National Coverage Enterprise Bargaining Executive IR Leadership
Matt Norrey — Senior Industrial Relations Advisor

"Experience that commands the room"

Industrial Relations Updates

Enterprise Bargaining: What Employers Need to Know Now

Australia’s enterprise bargaining landscape has changed. Here’s what employers need to know.

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How to Prepare for EA Negotiations

A practical framework for building the foundations of successful bargaining before a single claim is exchanged.

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Enterprise Bargaining Strategy in Australia: A Practical Guide for Employers

Legislative changes and evolving union strategies — what employers need to factor into their next agreement.

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