Senior Industrial Relations Leadership Grounded In Real Executive Experience
Practical ER Solutions provides executive-level industrial relations leadership, enterprise bargaining strategy and workforce support for organisations operating in complex, highly regulated and unionised environments.
Founded by senior industrial relations executive Matt Norrey, the firm brings more than 25 years of experience leading enterprise bargaining, managing industrial risk and supporting employers through high pressure workplace matters across complex operational environments.
Principles That Guide Every Engagement
Commercial Integrity
Clear, commercially honest industrial relations leadership focused on protecting operational stability, workforce confidence and organisational outcomes.
Senior Experience
More than 25 years of direct executive-level experience across enterprise bargaining, industrial disputes and workforce strategy within complex industrial environments.
Practical Execution
Strategies designed for real operational environments — balancing workforce obligations, stakeholder dynamics and commercial realities.
Disciplined Outcomes
Measured, outcome focused industrial relations leadership aimed at reducing disruption, managing risk and supporting long-term workplace stability.
Experience That Commands The Room. Commercially Grounded Industrial Relations Leadership.
Organisations engage Practical ER Solutions for disciplined industrial relations strategy, experienced negotiation leadership and practical workplace support grounded in real executive-level experience.
Our Approach Combines:
- Senior employer side industrial relations leadership
- Practical understanding of union strategy and industrial escalation dynamics
- Enterprise bargaining and workforce negotiation expertise
- Commercially disciplined workplace strategy
- Calm, credible leadership during sensitive industrial matters
- Operationally realistic workforce solutions
Matt Norrey — Senior Industrial Relations Advisor
Matt Norrey — Founder, Practical ER Solutions
Matt Norrey is a senior industrial relations executive and strategic advisor with more than 25 years of experience leading enterprise bargaining, industrial strategy and dispute resolution across highly unionised and operationally complex environments. He has led and advised organisations through major bargaining negotiations, industrial disputes, workforce transformation initiatives and sensitive stakeholder matters across both private and public sector environments.
Matt previously held senior Head of Employee Relations roles, leading national employee relations strategy, enterprise bargaining, executive advisory and industrial dispute management across large operational workforces. Prior to this, he served as Branch Secretary of one of Australia’s largest unions, leading industrial strategy, enterprise bargaining campaigns, governance and organisational leadership. This combination of employer side executive leadership and prior union executive experience provides rare insight into bargaining dynamics, stakeholder behaviour and industrial strategy, strengthening the ability to deliver commercially grounded advice, disciplined negotiation strategy and practical workplace outcomes.
"Experience that commands the room"
Commercially grounded industrial relations leadership across enterprise bargaining, workforce change and industrial risk management.
Known for commercially disciplined industrial relations leadership, practical workforce strategy and credible workplace outcomes.
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